ATP Re-launches Flagship Website
LONDON – The world’s leading tennis website devoted to men’s professional tennis stepped up its game today with the re-launch of the ATP’s flagship website, ATPWorldTour.com.
Delivering an enhanced, immersive experience across multiple platforms, the full breadth of the website’s vast content and statistical information is available for the first time on smartphones and tablets. Following a successful soft launch over the weekend, the enhancements can be seen immediately on the ATP’s responsive-design English-language website, with the re-launch of its Spanish website to follow shortly. The ATP’s Chinese website will re-launch later this year.
“The new website represents a significant step forward in the ATP’s efforts to enhance fan engagement and access to the Tour,” said ATP Executive Chairman and President, Chris Kermode. “The ATP World Tour is played and followed all over the globe and, as mobile technology continues to revolutionise the way in which fans are consuming our sport, digital media has become a critically important focus for us. The website re-launch is the first of a number of digital initiatives we will be rolling out this year and will enable fans to connect with the sport better than ever before.”
Traffic to the ATP’s flagship website has soared in recent years. Last year the site welcomed 40 million unique users who enjoyed 176 million sessions and created 667 million page views.
“The new website provides a clean, modern design that delivers a consistent experience on laptops, tablets and mobile phones,” says George Ciz, ATP SVP Marketing and Business Development. “We are confident that the new functionality will significantly enhance the fans’ experience of ATPWorldTour.com.”
“With our mobile traffic growing by more than 60 percent year over year, providing an optimal experience for fans on smartphones is essential,” says Murray Swartzberg, ATP SVP Information Technology and Digital Media. “Our new website does that and much more.”
In addition to better presentation of player and tournament profiles, news, video and photos, the website’s powerful filtering tools enable fans to more easily find content that interests them most. Fans will also notice a more interactive experience in a number of sections, including the Emirates ATP Rankings, FedEx ATP Head2Head and FedEx ATP Performance Zone, which provide an enhanced user experience and better media value for ATP partners.
The new website was developed in partnership with Lightmaker, a leading, independent digital agency with more than 17 years’ experience in creating digital destinations and the strategies to power them.
In coming months ATPWorldTour.com will further evolve to integrate the ATP’s new social media app, powered by Vixlet, and ATP Challenger Tour microsite, which will better promote the ATP’s feeder tour and its live streaming feeds available from 120 events across the globe.