ATP & Therabody Team Up To Support Player Performance & Recovery
Therabody, a global pioneer in wellness technology and creator of Theragun, has become the the Official Recovery Partner of the ATP Tour, helping support player health and wellbeing throughout the season.
The partnership will take Therabody across the ATP Tour, as ATP physiotherapists incorporate the company’s products into their efforts to help players warm up, recover, and manage soreness at events.
Therabody’s innovative recovery products include Theragun, the world’s first handheld percussive massage therapy device, RecoveryAir pneumatic compression system, PowerDot electrical stimulation and Wave vibrating rollers, which are currently trusted by more than 250 professional athletes, sports teams, celebrities, elite trainers and medical practitioners globally.
The Theragun provides percussive therapy with the push of a button. It delivers a targeted deep muscle treatment to melt away tension, soreness and stress in seconds, while the RecoveryAir pneumatic compression system helps cut down on recovery by hours by simply slipping on boots.
ATP physios will learn best practices to effectively integrate the products into athlete routines by taking part in special education sessions through Therabody University. The company’s in-house experts will also develop bespoke protocols and education materials for players themselves, to aid their overall performance by optimising the use of their devices.
Todd Ellenbecker, ATP Vice President Medical Services, said: “Effective recovery and injury prevention are vital to protecting the long-term health and wellbeing of our athletes. This is a huge priority for us given the intense competition and extensive international travel involved in a professional tennis season. We’re thrilled to bring Therabody on board and leverage their expertise and suite of products in our day-to-day care for players. We are also delighted to help our players continue learning about recovery through Therabody’s expert educational programmes.”
Dr. Jason Wersland, Therabody Founder and Chief Wellness Officer, said: “The ATP Tour schedule demands for players to not only put continuous stress on their bodies from matches, but from the constant travel around the globe as well. We are excited to become part of the ATP team and help these athletes thrive both on and off the court, for many years to come.”
Therabody becomes the latest addition to ATP’s global family of exclusive suppliers and will benefit from visibility on ATP digital and social channels, including a new digital content series created in collaboration with ATP. The series, showcasing how whole-body wellness can enhance tennis players’ performance on and off the court, will be hosted on ATP Tour social and digital channels.