Fans Flock To ATP Digital Channels In Record Numbers For ATP Cup, January Action
Unprecedented levels of engagement
ATP digital media channels enjoyed record-setting engagement with tennis fans in January, buoyed by the success of the inaugural ATP Cup, compelling storylines at ATP 250 tournaments and a dramatic Australian Open.
Interactions on ATP social media channels hit an all-time high in January. From 1 January through the end of the Australian Open on 2 February, ATP digital platforms received unprecedented levels of engagement:
The ATP Cup in Brisbane, Perth and Sydney fulfilled its promise to jumpstart the season by captivating fans with absorbing narratives, including Australia’s run to the semi-finals and a showdown between the game’s two top-ranked players, Rafael Nadal and Novak Djokovic, in a dramatic final between Team Serbia and Team Spain in Sydney.
The 22-year-old Russian Andrey Rublev garnered headlines by becoming the first player since 2004 to start the season with back-to-back titles in Doha and first-year event in Adelaide. And 21-year-old Frenchman Ugo Humbert provided a glimpse into the future with his maiden title in Auckland.
Some of the most popular content on social media during this period included: