ATP And Emirates Renew Premier Partnership
Five-year deal beginning in 2021
The ATP and Emirates today announced a renewal of their highly successful partnership, with the award-winning airline signing on as Premier Partner and Official Airline of the ATP Tour for an additional five years, beginning in 2021. The Premier Partnership renewal underscores over a decade-long commitment to the sport by Emirates.
As Official Airline and Premier Partner, Emirates will continue to receive global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide. In 2018, ATP tournaments delivered Emirates brand exposure to a cumulative dedicated audience in excess of 1 billion, while the ATP’s worldwide platform also provides Emirates with an outstanding opportunity to showcase their unrivalled hospitality.
“We are delighted to have Emirates extend their Premier Partner status as the ATP Tour continues to soar in popularity as a truly worldwide sport,” said Chris Kermode, ATP Executive Chairman & President. “The Tour looks forward to further enhancing the exceptional partnership that has already been built, and the renewal reinforces the benefits the global platform of the ATP Tour provides to such a highly regarded and established brand in the sports marketing world.”
“We’ve been associated with the ATP since 2013 and it’s been a successful partnership so far and a great fit for our brand. As a global airline serving 158 destinations across 85 countries, and the ATP Tour itself taking place in 30 destinations to which we fly, along with the growing popularity of the tour, it remains a strong platform for us to connect with our customers, hence the decision to continue to being a Premier Partner and the Official Airline of the ATP Tour,” said Boutros Boutros, Emirates Divisional Senior Vice President, Corporate Communications, Marketing and Brand.