ATP Expands Aggregation Of Media Rights
Twelve tournaments will be included in the ATP World Tour 250 tournament package
The ATP announced on Friday the continued aggregation and centralisation of broadcast rights on the ATP World Tour, with 12 tournaments across the ATP World Tour 250 category being pooled and sold together in partnership with ATP Media, the broadcast arm of the ATP World Tour.
Following the success of the centralisation of rights across the Nitto ATP Finals, the nine ATP World Tour Masters 1000s, and the 13 ATP World Tour 500 tournaments, which has seen viewership more than double over the past 10 years, the ATP is pursuing a similar strategy with continued aggregation and centralisation at the 250-level.
“Media rights is one of the biggest growth areas in our sport, and we’ve seen tremendous results both commercially and in terms of viewership with the centralisation of rights at Masters 1000 level and ATP World Tour 500 level,” said Chris Kermode, ATP Executive Chairman & President. “We want to see that growth replicated at the 250-level which, as a category, represents the largest number of events on the Tour. We’re delighted to have started this process, with twelve 250 tournaments coming on board in this initial phase. We’ll be looking to expand this number further as and when the rights become available in the coming years.”
Viewership of the ATP World Tour stood at 464 million in 2008, prior to the creation and centralisation of the ATP World Tour 500 category in 2009. In 2016, viewership reached 938 million viewers, an increase of 102% across a 10-year period.
Mark Webster, CEO of ATP Media, said: “At ATP Media, we pride ourselves on providing market leading production and services to broadcasters, and to fans worldwide. There’s no question that the pooling of the Tour’s broadcast rights is critical to achieve optimal presentation, commercialisation, and exposure of our sport. We look forward to building on the 12 tournaments that have taken this important first step in the coming years.”
The 12 tournaments to be included in the ATP World Tour 250 tournament package are: the Aircel Chennai Open (Chennai), the Fayez Sarofim & Co. US Men’s Clay Court Championship (Houston), the Hungarian Open (Budapest), the Millennium Estoril Open (Estoril), the Open Parc Auvergne-Rhone-Alpes Lyon (Lyon), the Antalya Open (Antalya), the Aegon International (Eastbourne), the J. Safra Sarasin Swiss Open Gstaad (Gstaad), the Abierto Mexicano de Tenis Mifel presentado por Cinemex (Los Cabos), the Winston-Salem Open (Winston-Salem), the Chengdu Open (Chengdu), and the European Open (Antwerp).
The rights encompass all forms of international media rights across linear broadcast and digital, across a five-year term from 2017 through 2021.