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This is the third consecutive year that the Novak Djokovic Foundation has run a Season of Giving campaign.

Djokovic Doubling Donations In His Foundation's Season Of Giving

The campaign runs through 31 January

The Novak Djokovic Foundation has launched a Season of Giving campaign for the third consecutive year in the hopes of raising €100,000 to help open a preschool in both Vajska and Ljubis, two villages in Serbia. World No. 1 Novak Djokovic and his wife, Jelena Djokovic, will match all donations.

“Considering the current pandemic situation, this year we primarily focused on healthcare, and with our donations, tried to assist the healthcare institutions in Serbia,” Novak and Jelena said in a statement. “However, our primary goal is still to invest into children and their future.”

The Novak Djokovic Foundation focusses on early childhood development, with one of its methods being the opening and adaptation of preschools. More than 30,000 Serbian children have benefitted from the foundation's work. Last year’s Season of Giving campaign allowed the foundation to begin the reconstruction of new preschools in three different municipalities.

Learn More About Novak's Charity Work

This year, the foundation is inviting fans to join Team Vajska and/or Team Ljubis to support areas in need.

“Our country is full of real little gems, but unfortunately, in smaller places, they often cannot develop their full potential because they do not have access to early education,” Novak and Jelena said. “This year has further demonstrated how important it is for children to attend preschool, particularly in a situation when parents are forced to work from home, and are not able to adequately dedicate their time to children.

“However, it should not be forgotten that there are still those who are not able to go to preschool even in normal circumstances. So this year, the goal is to open new preschools in Vajska and Ljubis villages, which will accommodate a total of 105 children. Each of these places has its own story, and we want to tell it to the whole world, with the help of those who believe in our mission. That is why we have decided to double every donation you make this year again.”

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The Novak Djokovic Foundation and its founding family has also done their part to support those in need during the COVID-19 pandemic. Earlier this year, the Djokovic family announced a €1 million donation through their foundation for the purchase of ventilators and medical equipment to support hospitals and other medical institutions in Serbia's battle against COVID-19.

To learn more about the foundation's Season of Giving and to donate, click here. More than €10,000 has been raised so far, and the campaign ends on 31 January.