Djokovic Helps Raise $280,000 In 'Season Of Giving' Campaign
Novak Djokovic led Team Serbia to the inaugural ATP Cup, but that was not the 32-year-old’s first big win of 2020.
Djokovic and his wife, Jelena Djokovic, have once again matched all donations to his Novak Djokovic Foundation from its ‘Season of Giving’ campaign, for which donors contributed $140,000. The Djokovic family’s personal contribution brings the campaign’s total to a whopping $280,000 to help build more preschools in Serbia.
“Thanks to your donations we have exceeded the goal of this year’s 'Season of Giving' too and reached the incredible amount of USD 140,000 which will help us open new preschools and implement new preschool programs for children in Serbia,” Djokovic said in a statement. “I am proud and my heart is full when we are playing on the same team for the same cause, that’s why Jelena and I decided to double your donations this year too!”
The campaign, which lasted from 3 December 2019 through 8 January 2020, will allow more than 200 children an opportunity to go to preschool for the first time.
“United in doing good and noble deeds, we can bring smiles to the faces of our children and give them hope for a better tomorrow,” Djokovic said. “Thank you very much for believing in our Foundation, your selflessness and all the messages you left on the website together with your donations. Thank you for this victorious start to 2020, because if this is how it starts, it will surely be a fantastic year.”
The Novak Djokovic Foundation, which was one of nine recipients of a 2020 ATP ACES For Charity grant, focusses its efforts on helping young children gain access to preschool education, enabling kids from disadvantaged communities to grow up, play and develop in stimulating, creative and safe settings. Djokovic’s wife, Jelena Djokovic, is the Co-Founder and Global CEO of the foundation, and she is thrilled that this ’Season of Giving’ campaign exceeded its original goal of $100,000.
“Thank you for helping, year after year, so that a growing number of children in Serbia can have an opportunity to participate in preschool education programs. At the end of September last year, we opened the 44th preschool, in Svilajnac, providing space for another 75 children from this municipality and the neighboring villages. We opened a kindergarten in Macvan Prnjavor near Sabac, which allowed more than 150 children from Prnjavor, and other villages near Sabac, to attend kindergarten for the first time,” she said. “There is an ongoing process for opening a kindergarten in Inđija as well, but we will not stop there. Our goal is to change the lives of children in our country.”
Did You Know?
The Novak Djokovic Foundation received an ATP ACES For Charity grant in 2013, 2017 and 2020. In 2012, Djokovic was named the ATP Tour's Arthur Ashe Humanitarian of the Year in the ATP Awards.