Final Showdown In London Sets New Attendance Record
The 2014 Barclays ATP World Tour Finals welcomed a record-breaking 263,560 fans across 8 days of competition at The O2 in London.
The 2014 Barclays ATP World Tour Finals welcomed a record-breaking 263,560 fans across 8 days of competition at The O2 in London. Nine of this year’s 15 sessions were total 17,800 sell-outs, helping to make the event the best-attended tournament in its 45-year history.
The 2014 attendance surpassed the previous record of 263,229, set in 2012. The total six-year attendance since the event moved to London in 2009 stands at 1,548,245.
This year’s tournament saw World No.1 Novak Djokovic become the third player in history to capture three consecutive year-end titles, after Ilie Nastase (1971-73) and Ivan Lendl (1985-87). In doubles, No.1 team Bob and Mike Bryan captured their 103th team trophy. They have now clinched 10 or more tour-level titles in a single season on four occasions (also 2007, 2010, 2013).
This year’s tournament was televised by 56 different broadcasters in 195 territories, while the event drew record audiences online. Fans visited the ATP’s digital platforms in excess of 19 million times during the eight days of the tournament, a 37% increase on 2013. Mobile traffic accounted for more than 40% of the total website traffic.
Live match streaming on TennisTV.com, the ATP’s official live streaming site, received more than 5.8 million total streams, an increase of 29%.
“The O2 in London continues to provide a terrific home for our season-ending Barclays ATP World Tour Finals,” said Chris Kermode, ATP Executive Chairman & President. “The support that the tournament gets from fans in the UK and worldwide has been phenomenal and we’re delighted to have set both new attendance and digital viewership records this year.”
The Barclays ATP World Tour Finals has a rich history dating back to the birth of the Masters in Tokyo in 1970. The tournament will be held at The O2 in London through 2015.
BY THE NUMBERS:
• 77,000,000 – number of social media posts to reach fans.
• 74,000,000 – number of page impressions on ATP’s official digital channels during the tournament’s duration, a 44% increase on 2013.
• 19,000,000 – number of visits to ATP digital platforms throughout the tournament.
• 6,500,000 – amount of prize money (US$) on offer at this year’s tournament.
• 2,075,000 – amount of prize money (US$) won by 2014 champion Novak Djokovic.
• 1,548,245 – number of fans to have come to the Barclays ATP World Tour Finals at The O2 since 2009.
• 416,858 – number of people to pass through The O2 site in 2014, including the non-ticketed Barclays ATP World Tour Finals Fan Zone, practice courts, restaurants and bars, during the eight days of the tournament.
• 263,560 – record attendance for this year’s tournament.
• 43 – number of accredited media from Japan covering Kei Nishikori’s first career appearance at the season-ending event. The Japanese star reached the semi-finals and became the first Asian in history to finish in the Top 5 of the year-end Emirates ATP Rankings. Japanese traffic to ATPWorldTour.com and BarclaysATPWorldTourFinals.com increased by 725.6% YOY and comprised 9.2% of total traffic during the duration of the tournament.
• 31 – number of consecutive matches Djokovic has won indoors.
• 9 – number of sold out sessions.