Fans pedal for power at the fan village in Turin.

How Sustainability Is Shining At The Nitto ATP Finals

Tennis balls recycled at fan village

Title sponsor Nitto has launched three exciting initiatives to help promote sustainability at the 2021 Nitto ATP Finals. The sustainability activities, located at the event’s fan village at the Piazza San Carlo in Turin, have evoked strong engagement from supporters.

While wearing polarized-glasses, fans can ride an energy-generating bikes, which is an experience-based activity that provides participants with an understanding of how much pedalling is required to produce energy and the importance of sustainable resources.

Three people compete on the bikes, with the first person to reach the five-watts energy mark to be named the winner. The victor then answers questions related to sustainability to further promote education around the subject in a fun way.

Next, Nitto set up a craft zone where used tennis balls are recycled. Every year, 325 million tennis balls are made, and 125 million are thrown away. It takes 400 years for a tennis ball to decompose.

Used tennis balls, that would have otherwise been discarded, are reborn as they are recycled into handmade arts and crafts, such as pencil cases and flowerpots, or new works of art.


Lastly, the garbage bins installed at the fan village are powered by solar panels to compress the waste inside and manage their capacity. It is a revolutionary trash can that makes waste management smarter. It also contributes to raising awareness of waste separation at the venue.

Waste disposal

This is the first time the Nitto ATP Finals has been held in Turin. The event runs through Sunday at the Pala Alpitour.