© Chile Dove Men+Care Open

The Chile Dove Men+Care Open is unveiling several digital initiatives, including a Virtual Audience, to bring fans closer to the action in Santiago.

Win A Courtside Seat In Santiago’s ‘Virtual Stadium’

More than 60 fans will make up tournament’s ‘virtual audience’ 

The second edition of the Chile Dove Men+Care Open will take place behind closed doors, but that doesn’t mean tennis fans can’t be a part of the action. 

The tournament has been rolling out several fan-centric digital initiatives to make sure fans can follow every point from the ATP 250 event, held in the Chilean capital of Santiago at Club Deportivo Universidad Catolica, without ever leaving home. 

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Centre Court will be decked out with three screens around the stadium, allowing more than 60 passionate tennis fans to book a court-side seat in the Virtual Audience. Selected fans will be able to follow the match live, as well as support their favourite players and bring atmosphere to the lively South American event.

“With this format, we never run out of tickets and everyone can participate, they have the platform to do it. They can take part in this and experience the event as if they were there,” said Catalina Fillol, tournament director of the Chile Dove Men+Care Open.

Booking a seat in Santiago’s Virtual Audience is as simple as a social media post. Fans can either comment on the tournament’s Instagram post and let them know why they should win a spot or comment with a great tennis-related personal anecdote, and they will be entered into the contest.

“Our main objective is to bring the people closer. To make sure that the players feel the support of the fans, however technology may allow, and let fans watch matches in a different way,” said Rodrigo Sajuria, Business Director of Movistar Chile.

The tournament will also host live streaming on their official website and mobile app to keep fans connected. Visit the official tournament website for more details and to learn how to join the Virtual Audience.

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