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The four players in Tecnifibre's 2016 "Young Guns on the Road" contest will compete for $50,000.

Tecnifibre's 'Young Guns' Competing For $50,000

Four players will battle on the court and through social media

Tecnifibre has launched its second “Young Guns on the Road Contest.” The 2016 edition of the competition pits four young champions against one another on the court and through social media. At stake? $50,000.

That's no small change, especially for a young player starting on the pro circuit. “$50,000 – that almost covers a whole season,” said Gregoire Barrere, a 22-year-old Frenchman ranked No. 229 in the Emirates ATP Rankings.

Barrere is one of the four “Young Guns” picked by Tecnifibre from among the team of players under contract with the tennis equipment manufacturer to participate in the contest.

The other three players featured will be 22-year-old American Mitchell Krueger, ranked No. 260; 19-year-old Australian Omar Jasika, No. 235 in the Emirates ATP Rankings; and 20-year-old Russian Daniil Medvedev, ranked No. 256.

“You can do a lot with that much money: Hire a physio for a few weeks, add someone else to your team...” said Medvedev. “That money would be a huge help this early in my career.”

The winning player will have to show an unrivalled ability to engage and galvanize their fans on Twitter, Facebook and Instagram. Through tennis, obviously, but that’s not all: These four young men have much more to say to the world.

The winner’s cheque will be presented at the Barclays ATP World Tour Finals in London in November.