ATP and UNICEF Stand "Together For Children"
Tennis fans unite for awareness initiative
A sold out crowd in London at the prestigious season-ending Barclays ATP World Tour Finals helped launch a new partnership between the ATP and UNICEF.
Defending champion and UNICEF Goodwill Ambassador Novak Djokovic and debutant Dominic Thiem were enthralling the packed O2 arena in their opening Ivan Lendl Group encounter before the “awareness moment” at the end of the first set.
Each person in the stadium was handed a coloured plastic bag to spell out “Together for Children” in a stunning mosaic across the stands.
The partnership has produced the Super 8, in which the world’s best eight qualified tennis players come together at the season-ending finale on a mission to help UNICEF raise awareness and vital funds to protect children from danger.
Throughout the tournament short films about UNICEF’s work, narrated by players in the Super 8, will be broadcast in the stadium, giving spectators the opportunity to text to donate throughout the eight-day event.
To kick start the fundraising, the ATP has committed to donating the proceeds from the sale of all children’s tickets to the tournament to UNICEF.