The ATP today announced the launch of The ATP Store, a dedicated global shopping destination for all things tennis. Scheduled for official launch in January 2026, the e-commerce store is delivered in partnership with Levy Merchandising, now the Official Retail & Merchandise Supplier of the ATP Tour.
Featuring a comprehensive catalogue of tennis apparel and accessories, The ATP Store will be the go-to destination for tennis fans globally, providing year-round access to merchandise. The initial launch line-up includes ATP principal partners Lacoste, Dunlop and Waterdrop, alongside ATP’s recent collaboration with Palmes. The platform will also debut an exclusive ATP branded fanwear collection designed and developed in collaboration with Levy Merchandising’s in-house team.
Levy Merchandising, known for delivering bespoke retail solutions across sport, entertainment, and venues, will bring global scale and innovation to the ATP’s product and retail. The scope of the agreement includes global e-commerce, with the option to operate official ATP Stores at select tournaments and across other offline channels. This will be supported by a licensed product line created by Levy’s specialist design team and utilising their best in-class global supply chain.
Eno Polo, ATP CEO, said: “The ATP Store opens up a new way for fans to connect with our brand. Through merchandise, we see a real opportunity to raise the sport’s profile off court, reach new fans, and deliver meaningful value to our partners. We now have a dedicated licensing and retail team to strengthen our focus in this space, and we’re excited to partner with Levy to keep building on this momentum.”
Vinny Clark, CEO of Levy Merchandising, said: “We feel an enormous sense of pride to be trusted by the ATP Tour to build out this global retail platform with them. The ATP Tour has a genuinely global reach, with highly engaged fans supporting avidly wherever it goes. Merchandising is a great way for fans to feel connected to the sports and athletes that they love, and we are excited to provide the premium, customised shopping experience they deserve through bespoke product creation and a truly globalised e-commerce platform. This is a significant moment in our evolution as our growth journey continues.”
The ATP Store sign-up page is live now here, offering fans the chance to enter a prize draw to win a £500 (or equivalent) gift voucher and a match-worn item from an ATP player just by signing up, ensuring they are the first to know when the full store launches.
Visit The ATP Store online at: www.atptourstore.com
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