This Privacy Policy was last updated on March 16, 2023


ATP Tour, Inc. ("ATP," “we”, “our” and “us”) is committed to protecting your privacy. Please read this Privacy Policy, as well as our Terms of Use Agreement for more details about how we use information about you that you submit to the Website or that we otherwise obtain, for example through our business dealings or other interactions with you or others. This Privacy Policy explains how we collect and use such information. Personal information is any information that is capable of identifying you as an individual.



We are ATP Tour, Inc., (incorporated and existing under the laws of the State of Delaware and with its principal office at 201 ATP Tour Boulevard, Ponte Vedra Beach Florida, Florida 32082, United States).

ATP collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union and under the UK General Data Protection Regulation and Data Protection Act 2018 in the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws. We are registered with the UK Information Commissioner’s Office under registration number ZA339610.

Contacting Us

Our SVP, Information Technology and Systems is Murray Swartzberg.

If you have any questions about our privacy notice or your information, or to exercise any of your rights as described in this privacy notice or under data protection laws, you can contact our SVP, Information Technology and Systems at:

By email: [email protected]

For all Tennis TV-related inquiries, please contact Tennis TV directly at [email protected].

Our appointed representative in the European Economic Area (EEA)

As we are based in Florida, USA, we have appointed ATP London to be our representative within the EEA. Their contact details are:

ATP London
22 Worple Road
SW19 4DD
Email: [email protected]

1.   Personal information we collect
2.   What we do with your personal information
3.   Promotional communications
4.   Disclosure of your personal information to third parties
5.   International transfers
6.   Security of your personal information
7.   How long we keep your personal information
8.   Access to and updating your personal information
9.   Right to object
10. Your other rights
11. Exercising your rights
12. Children’s privacy
13. Cookies
14. Complaints
15. Changes to our Privacy Policy


(a) Information you provide to us: you can visit the Website without disclosing any information about yourself. However, to participate in any interactive features including, but not limited to, contests with prizes and giveaways, forums, games, downloads of content, receive information from ATP such as mobile alerts, newsletters or email regarding news, results, ATP products, tickets alerts, and partners’ offers, (collectively, the "Services"), or if you are a business contact or other person communication with us for any reason, we may ask you to provide all or some of the following categories of information:

Categories of personal data Type of data
 Name and contact details
  • your name;
  • your address (including city, state/province, country and zip/postal code);
  • your email address; 
  • your telephone numbers.
 Biographical information
  • your date of birth;
  • your gender;
  • your job title and employer.
  • information about your favorite ATP events, personalities, and other subjects of interest to tennis fans.

If you are a Website user and choose not to provide such information, it is possible that some of the interactive features of our Services will not function.

(b) Information collected via third parties: the Website contains links to websites that are not operated by ATP, such as the companies which operate Fantasy Tennis and the ATP Shop. These third parties may collect data from you and share some of that data with us. ATP is careful when choosing its partners, sponsors, and affiliates, but ATP is not responsible for any use of personal information by such third parties. We do not monitor, control, or endorse privacy practices of third parties. We recommend that you view the privacy policy posted on each website that you use to confirm that the site's policies are acceptable to you.

We may collect personal information about you that is provided to us by third parties which, by way of example, could be other people with whom we interact, colleagues of yours, or from our service providers.


The purpose for which we use and process your information and the legal basis on which we carry out each type of processing is explained below.

If you browse our Website When you browse our Website, we may collect and process your personal information to understand how you use our Website. Processing this information is necessary to perform our obligations with any contract made with you, and in our legitimate business interests in order to improve the Website based on your use. 
If you register and access an account on our Website. When you sign up and create an account on our Website, we will process your personal information in order to process this registration. This personal information will then be processed to identify you when you log-in to your account. This is necessary for us to perform our contractual obligations with you as a registered user, and in our legitimate business interests in order to improve the Website based on your use of the Website.         
Marketing and communications If you have opted-in to receive promotional electronic communications from us, or our commercial partners, we will process your personal information in order for these to be delivered to you. It is in our legitimate business interests to do this, however, we will not send marking information unless you have opted-in to receive it. 
To comply with our legal obligations and for administrative and other purposes for our business.  Whether you are visiting our Website or are a business contact or other person in communication with us, it is in our legitimate interest to process your personal information in order to comply with our legal obligations, enforce our legal rights, uphold the integrity of the sport of tennis, protect those of third parties and carry out legitimate business or other functions. 
To comply with our contractual commitments  We may process your personal data because it is necessary for us to do so in order to enter into or perform a contract we may have with you, with an entity connected to you or with a third party, or a contract that otherwise affects or relates to you. 
Use of cookies to understand how our Website is used. We use cookies on our Website, to understand how individuals interact with our Website. Where your personal information is collected by non-essential cookies, we rely on your consent to collect this information for the related purpose of processing.  

Where we rely on legitimate interests as a lawful basis, we may carry out a balancing test to ensure that your interests, rights and freedoms do not override our legitimate interests. If you want further information on any balancing test we have carried out, you can request this from us using the contact details set out above.

Where you provide consent, you can withdraw your consent at any time and free of charge, but without affecting the lawfulness of processing based on consent before its withdrawal. You can withdraw your consent by contacting our Data Protection Officer as provided in Contacting Us above.


We will not send you any unsolicited promotional communications. We will only send you promotional electronic communications where you have signed up to receive these. We may also share your personal data with third parties, as set out further below, in order that they can send you promotional electronic communications, where you have signed up to receive them. Promotional communications may include newsletters and communications to your e-mail about news, tournaments, competitions, ticketing and offers from the ATP. 

You have the right to opt out of receiving email or text promotional communications from us at any time by:

  • contacting our SVP, Information Technology and Systems using the contact details set out above; or
  • using the “unsubscribe” link in emails or text messages.

If you would like to close your account with us and delete your profile, please contact our SVP, Information Technology and Systems using the contact details set out above.


ATP will not sell or lease your personal information to third parties not associated with ATP, except as described in this Privacy Policy.

ATP will share such information with its affiliates (including but not limited to ATP Media), staff, consultants, partners, sponsors and affiliates as necessary.

Personal information will also be shared with our third-party service providers who assist with the running of the Website and our Services, including data hosting, website support, marketing, and IT services; including but not limited to:

  • Deloitte LLP, for the purposes of the provision of professional consultancy, advisory and audit services. Deloitte LLP’s privacy policy can be viewed here:

  • Any other third party professional services advisers who we may engage from time to time. 

Personal information will also be shared with our partners, in order for them to be able to send you promotional electronic communications, where you have signed up to receive them. These partners include:

  • WTA Tour, Inc. (“WTA”) for the purpose of sending marketing messages to you about news, tournaments, competitions, ticketing and offers from the WTA and for undertaking analysis and profiling and for personalising such messages. You can read WTA’s privacy policy at

  • ATP sanctioned tournaments, as mentioned at the following link for the purposes of sending marketing emails to you about the tournaments, tickets and any offers which may be available to you.

  • La Federazione Italiana Tennis, for the purpose of sending marketing emails about the Nitto ATP Finals and Next Gen ATP Finals. You can read FIT’s privacy policy at

  • ATP commercial sponsors, as listed on our website ( , for the purpose of providing third party offers, products or services that may be of interest to you.

  • ATP Media, for the purposes of sending you marketing messages about their products and services, which may include their TennisTV service and for undertaking analysis and profiling and for personalising such messages. ATP Media’s privacy policy can be viewed here: and their TennisTV specific privacy policy can be viewed here:

Our third-party service providers are subject to security and confidentiality obligations and are only permitted to process your personal information for specified purposes and in accordance with our instructions.

In addition, ATP may disclose personal information about you:

  • if we are under a duty to disclose or share your personal information in order to comply with any legal obligation or lawful government or public authority request;

  • with the International Tennis Integrity Agency (“ITIA”) and its predecessor or successor organisations, for the purpose of assistance with their anti-corruption and anti-doping investigations. You can read ITIA’s privacy policy at We will share personal data with the ITIA, and its predecessor or successor organizations, to assist them in carrying out their anti-corruption and anti-doping functions, which may include:
    (a) Preventing and detecting doping, corruption and/or other breaches or crimes in professional tennis;
    (b) Administering an anti-doping and anti-corruption program including processing applications, conducting investigations and operating a ‘no credentials’ list of individuals who are subject to exclusion from tournaments sanctioned or recognized by governing bodies;
    (c) Communicating with individuals (e.g. regarding enquiries, complaints, grievances, comments and requests) and registering for any conferences or educational seminar;
    (d) Defending the legal rights, property and/or safety of the ITIA or others;
  • with players, tournaments, governing bodies, service providers and others for the purpose of all aspects of the organisation or administration of events and other ATP related business; 

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;

  • in the event all or substantially all of our assets and our Website are acquired by a third party, in which case personal information held by us about you will be one of the transferred assets;

  • if necessary to operate our systems properly or to protect your vital interests or the vital interests of another person; or

  • to enforce or apply our Terms of Use or to establish, exercise or defend the rights of ATP, our staff, members or others.


The personal information we receive will be transferred to, and stored, at locations outside of the European Economic Area (“EEA”) or the UK for the purposes of processing by us and by third party service providers that work for ATP. This includes the USA, Monaco and Australia.

Where personal information is transferred to and stored in a country not determined by the European Commission or the UK as providing adequate levels of protection for personal information, we take steps to provide appropriate safeguards to protect your personal information, including:

  • In the case of transfers from the EU, entering into the Standard Contractual Clauses adopted by the European Commission on 21 June 2021;
  • In the case of transfers from the UK, the international data transfer agreement (IDTA) and the international data transfer addendum to the European Commission’s standard contractual clauses for international data transfers (Addendum) as issued under the UK GDPR; and
  • Any replacement or successor documents to those mentioned above.

In the absence of an adequacy decision or of appropriate safeguards as referenced above, we will only transfer personal data to a location outside of the EEA where one of the following applies:

  • the transfer is necessary for the performance of our contractual engagement with you;
  • the transfer is necessary for the establishment, exercise or defence of legal claims; or
  • you have provided explicit consent to the transfer.

If you want further information on the specific mechanism used by us when transferring your personal information out of the EEA, please contact us using the details set out above.


ATP is strongly committed to ensuring the security of any personal information that we obtain through our Website or otherwise.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal information. Only authorised personnel and third party service providers are permitted access to personal information, and that access is limited by need.

Where data processing is carried out on our behalf by a third party, we take steps to ensure that appropriate security measures are in place to prevent unauthorised disclosure of personal information.

Despite these precautions, however, ATP cannot guarantee the security of information transmitted over the Internet or that unauthorised persons will not obtain access to personal information. In the event of a data breach, ATP have put in place procedures to deal with any suspected breach and will notify you and any applicable regulator of a breach where required to do so.


Your personal information will not be kept for longer than is necessary for the purposes for which it was collected and processed.

The criteria we use for retaining your personal information, includes the following:

  • Registered users – we will retain your information for so long as you are registered to receive newsletters and other communications from ATP. After you have ceased to be a registered user, we will retain your information for a period of 2 years.

  • Legal and regulatory requirements – we may need to retain personal information for up 7 years where necessary to comply with our legal obligations, resolve disputes or enforce our Terms of Use Agreement.


You have the right to access information which we hold about you (“data subject access request”). We may refuse to comply with a subject access request if the request is manifestly unfounded or excessive or repetitive in nature.

You also have the right to receive your personal information in a structured and commonly used format so that it can be transferred to another data controller (“data portability”). The right to data portability only applies where your personal data is processed by us with your consent or for the performance of a contract and when processing is carried out by automated means.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate or incomplete (“data rectification”). Please keep us informed if your personal information changes during your relationship with us. We may refuse to comply with a request for rectification if the request is manifestly unfounded or excessive or repetitive.


Direct marketing

You have the right to object at any time to our processing of your personal information for direct marketing purposes.

Where we process your information based on our legitimate interests

You also have the right to object, on grounds relating to your particular situation, at any time to processing of your personal information which is based on our legitimate interests (“right to object”). Where you object on this ground, we shall no longer process your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.


In certain circumstances, you have the right to:

  • request the erasure of your personal information erasure (“right to be forgotten”);
  • restrict the processing of your personal information to processing in certain circumstances (“right to restrict processing”);
  • not be subject to a decision of automated processing and profiling;
  • right to withdraw consent; and
  • right to complain to the relevant supervisory authority in relation to data protection (see section 14 below).

Please note that the above rights are not absolute and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply. We may refuse a request for erasure, for example, where the processing is necessary to comply with a legal obligation or necessary for the establishment, exercise or defence of legal claims. We may refuse to comply with a request for restriction if the request is manifestly unfounded or excessive or repetitive in nature.


You can exercise any of your rights as described in this privacy notice and under data protection laws by contacting us as provided in Contacting Us above.

Save as described in this privacy notice or provided under data protection laws, there is no charge for the exercise of your legal rights. However, if your requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may either: (a) charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or (b) refuse to act on the request.

Where we have reasonable doubts concerning the identity of the person making the request, we may request additional information necessary to confirm your identity.


The safety of children, both online and offline, is important to ATP and all its members. So, if you are under the age of 16, please ask your parents to look at this page with you before you submit any personal information to the ATP Website.

Parents/persons with parental responsibility: this Website is a general audience Website. We do not knowingly collect and/or share personal information from children under the age of sixteen on the Website, without consent from a parent or person with parental responsibility. However, your child cannot use some of the interactive features or Services of the Website, such as the Contest or Message Features, without providing personal information. We therefore strongly recommend using the Website with your child if he or she is interested in participating in an interactive feature of the site. If, in the future, ATP collects personal information from children, it will do so in compliance with the Children's Online Privacy Protection Act of 1998 and applicable data protections laws.


From time-to-time ATP may place a cookie on your device. A "cookie" is a small line of code that is stored on your browser and/or device when you visit a cookie-enabled Website. A cookie allows us to track and keep records on user activity. 

If you don’t want us to use cookies when you use the Website, you can set your internet browser settings not to accept cookies. However, if you block cookies some of the Services on our Website may not function as a result.

You can find more information about how to manage cookies for all the commonly used internet browsers by visiting  This website will also explain how you can delete cookies which are already stored on your device.

We also use "Google Analytics" on the Website. This cookie provides us with a visitor count and an understanding of how visitors move around and use the website.  We can then use this information to improve navigability and the Website generally.

We are obliged by Google Analytics to state the following:

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site.  The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.  Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


We hope that we or our Data Protection Officer can resolve any query or concern you raise about our use of your information. If you have questions or concerns about our use of your personal information, please send an email with the details of your question or concern to [email protected].

You also have the right to complain to a supervisory authority, in particular in the UK or the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.


ATP reserves the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. We will post a prominent notice on the Website to notify you of any significant changes to our privacy notice, or update you by other appropriate means.

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