This Privacy Policy was last updated on August 7, 2025
Introduction
ATP Tour, Inc. ("ATP," “we”, “our” and “us”) is committed to protecting your privacy. Please read this Privacy Policy, as well as our Terms of Use Agreement for more details about how we use information about you that you submit to the atptour.com website or to any other ATP controlled website with a privacy policy section that links to this policy (“Website”) or that we otherwise obtain, for example through our business dealings or other interactions with you or others. This Privacy Policy explains how we collect and use such information. Personal information is any information that is capable of identifying you as an individual.
IF YOU ARE UNDER 16 (SIXTEEN) YEARS OLD, PLEASE TALK TO YOUR PARENTS BEFORE USING THE WEBSITE OR PROVIDING YOUR NAME OR OTHER PERSONAL INFORMATION TO THE WEBSITE OR OTHERWISE TO ATP. YOU CANNOT SUBMIT INFORMATION TO THE WEBSITE OR TO ATP WITHOUT YOUR PARENT'S PERMISSION (OR A PERSON WITH PARENTAL RESPONSIBILITY FOR YOU).
WHO WE ARE
We are ATP Tour, Inc., (incorporated and existing under the laws of the State of Delaware and with its principal office at 42 East Coast Drive, Floor 3, Atlantic Beach, FL, 32233, USA.
ATP collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union and under the UK General Data Protection Regulation and Data Protection Act 2018 in the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws. We are registered with the UK Information Commissioner’s Office under registration number ZA339610.
TOPICS
1. Personal information we collect
2. What we do with your personal information
3. Promotional communications
4. Disclosure of your personal information to third parties
5. International transfers
6. How long we keep your personal information
7. Access to and updating your personal information
8. Right to object
9. Other rights
10. Exercising your rights
11. Children’s privacy
12. Cookies
13. U.S. State Privacy Laws
14. Contacting Us
15. Complaints
16. Changes to our Privacy Policy
1. PERSONAL INFORMATION WE COLLECT
(a) Information you provide to us: to participate in any interactive features including, but not limited to, contests with prizes and giveaways, forums, games, downloads of content, receive information from ATP such as mobile alerts, newsletters or email regarding news, results, ATP products, tickets alerts, and partners’ offers, (collectively, the "Services"), or if you are a business contact or other person communicating with us for any reason, we may ask you to provide all or some of the categories of information set out in the table in section 1(c) below.
If you are a Website user and choose not to provide such information, some of the interactive features of our Services may not function properly.
(b) Information collected via third parties: the Website contains links to websites that are not operated by ATP, such as the companies which operate Fantasy Tennis and the ATP Shop. These third parties may collect data from you and share some of that data with us. ATP is careful when choosing its partners, sponsors, and affiliates, but ATP is not responsible for any use of personal information by such third parties. We do not monitor, control, or endorse privacy practices of third parties. We recommend that you view the privacy policy posted on each website that you use to confirm that the site's policies are acceptable to you.
We may collect personal information about you that is provided to us by third parties which, by way of example, could be other people with whom we interact, colleagues of yours, or from our service providers.
(c) Table showing categories and types of personal data we may process:
Category of personal data | Types of data included |
Contact Data |
|
Identity Data |
|
Preferences/Inferences Data |
|
Communications Data |
|
Marketing Data |
|
Geolocation Data |
|
Technical Data/Internet Activity |
|
2. WHAT WE DO WITH YOUR PERSONAL INFORMATION
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose and complies with data protection laws.
Data protection laws require us to have a valid reason to process your personal information for each of the different purposes for which we use that information. The law refers to each reason as a 'lawful basis'. The purposes for which we use your personal information and the lawful basis on which we rely to process it for each purpose are as follows to:
WHAT WE DO WITH YOUR PERSONAL INFORMATION
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose and complies with data protection laws.
Data protection laws require us to have a valid reason to process your personal information for each of the different purposes for which we use that information. The law refers to each reason as a 'lawful basis'. The purposes for which we use your personal information and the lawful basis on which we rely to process it for each purpose are as follows to:
| Purpose | Data Type | Legal Basis |
| Setup your account and enable you to use our Website. | Contact Data Technical Data/Internet Activity | Contract – necessary to provide you with an account and use the services on our Website. |
| Show you relevant content. | Preferences/Inferences Data Technical Data/Internet Activity | Legitimate Interests – necessary to improve your user experience. |
| Analyse and understand how you use our Website and services. | Preferences/Inferences Data Technical Data/Internet Activity | Legitimate Interests – necessary to improve our Website and Services. |
| Send you marketing communications including our newsletter. | Contact Data Marketing Data Preferences/Inferences Data | Consent – where you have opted in to receive such communications. |
| Comply with our legal obligations and for administrative and other purposes for our business. | Contact Data Identity Data Marketing Data Preferences/Inferences Data Communications Data Technical Data/Internet Activity | Legitimate Interests – necessary to ensure compliance with internal policies and comply with our legal and regulatory obligations. |
| Comply with our contractual commitments | Contact Data Identity Data Preferences/Inferences Data Communications Data | Contract – necessary for us to do so in order to enter into or perform a contract we may have with you. |
| Uphold the integrity of the game of tennis. (If, whether in the course of attending a match or otherwise, we or our security contractors have a reasonable belief you may be relevant to an anti-doping or anti-corruption investigation, we may process your personal data in order to investigate and, if necessary, take action against you.) | Identity Data Contact Data Geolocation Data Technical Data/Internet Activity This may also include openly or covertly taking photos or recording footage of you while attending a match venue. | Legitimate Interests – necessary to uphold the integrity of our sport, prevent doping and prevent corruption. |
| Maintain network and information security. | Contact Data Technical Data/Internet Activity Geolocation Data | Legitimate Interests – necessary to protect your information against loss or damage, theft or unauthorized access and protect our business. |
| Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities. | Contact Data Identity Data Geolocation Data Technical Data/Internet Activity | Legitimate Interests - necessary to ensure the security of our website, and business. |
| Conduct internal and external audits. | Contact Data Identity Data Preferences/Inferences Data Marketing Data Communications Data Geolocation Data Technical Data/Internet Activity | Legitimate Interests - necessary to ensure compliance with internal policies and comply with our legal and regulatory obligations. |
| Seek and obtain advice from our professional advisors, including lawyers, accountants and other consultants. | Contact Data Identity Data Preferences/Inferences Data Marketing Data Communications Data Geolocation Data Technical Data/Internet Activty | Legitimate Interests - necessary to enable us to seek professional advice. |
3. PROMOTIONAL COMMUNICATIONS
We will not send you any unsolicited promotional communications. We will only send you promotional electronic communications where you have signed up to receive these. We may also share your personal data with third parties, as set out further below, in order that they can send you promotional electronic communications, where you have signed up to receive them. Promotional communications may include newsletters and communications to your e-mail about news, tournaments, competitions, ticketing and offers from the ATP.
You have the right to opt out of receiving email or text promotional communications from us at any time by using the “unsubscribe” link in emails or text messages.
If you would like to close your account with us and delete your profile, please contact our Chief Technology Officer using the contact details set out below.
4. DISCLOSURE OF YOUR PERSONAL INFORMATION TO THIRD PARTIES
ATP will not sell or lease your personal information to third parties not associated with ATP, except as described in this Privacy Policy.
ATP will share such information with its affiliates (including but not limited to ATP Media), staff, consultants, partners, and sponsors as necessary.
Personal information will also be shared with our third-party service providers who assist with the running of the Website and our Services, these include:
- Data hosting and data warehousing providers
- Data analytics providers
- Website support providers
- Marketing platform providers
- Newsletter platform providers
- Social media platform providers
- Cookie compliance providers
- IT service providers
- Third party professional services advisers who we may engage from time to time
Personal information will also be shared with our partners, in order for them to be able to send you promotional electronic communications, where you have signed up to receive them. These partners include:
- WTA Tour, Inc. (“WTA”) for the purpose of sending marketing messages to you about news, tournaments, competitions, ticketing and offers from the WTA and for undertaking analysis and profiling and for personalising such messages. You can read WTA’s privacy policy at https://www.wtatennis.com/privacy-policy.
- ATP sanctioned tournaments, as mentioned at the following link https://www.atptour.com/en/tournaments for the purposes of sending marketing emails to you about the tournaments, tickets and any offers which may be available to you.
- La Federazione Italiana Tennis, for the purpose of sending marketing emails about the Nitto ATP Finals and Next Gen ATP Finals. You can read FIT’s privacy policy at https://www.federtennis.it/Privacy-Policy.
- ATP commercial sponsors, as listed on our website (https://www.atptour.com/en/partnerships/atp-partners), for the purpose of providing third party offers, products or services that may be of interest to you.
- ATP Media, for the purposes of sending you marketing messages about their products and services, which may include their TennisTV service and for undertaking analysis and profiling and for personalising such messages. ATP Media’s privacy policy can be viewed here: https://www.atpmedia.tv/ and their TennisTV specific privacy policy can be viewed here: https://www.tennistv.com/privacy-policy.
Our third-party service providers are subject to security and confidentiality obligations and are only permitted to process your personal information for specified purposes and in accordance with our instructions.
In addition, ATP may disclose personal information about you:
- if we are under a duty to disclose or share your personal information in order to comply with any legal obligation or lawful government or public authority request;
- with the International Tennis Integrity Agency (“ITIA”) and its predecessor or successor organisations, for the purpose of assistance with their anti-corruption and anti-doping investigations. You can read ITIA’s privacy policy at https://www.itia.tennis/privacy-policy. We will share personal data with the ITIA, and its predecessor or successor organizations, to assist them in carrying out their anti-corruption and anti-doping functions, which may include:
(a) Preventing and detecting doping, corruption and/or other breaches or crimes in professional tennis;
(b) Administering an anti-doping and anti-corruption program including processing applications, conducting investigations and operating a ‘no credentials’ list of individuals who are subject to exclusion from tournaments sanctioned or recognized by governing bodies;
(c) Communicating with individuals (e.g. regarding enquiries, complaints, grievances, comments and requests) and registering for any conferences or educational seminar;
- with security consultants and contractors to ensure the security and integrity of ATP-sanctioned events;
- with players, tournaments, governing bodies, service providers and others for the purpose of all aspects of the organisation or administration of events and other ATP related business;
- in the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
- in the event all or substantially all of our assets and our Website are acquired by a third party, in which case personal information held by us about you will be one of the transferred assets;
- if necessary to operate our systems properly or to protect your vital interests or the vital interests of another person; or
- to enforce or apply our Terms of Use or to establish, exercise or defend the rights of ATP, our staff, members or others.
(d) Defending the legal rights, property and/or safety of the ITIA or others;
5. INTERNATIONAL TRANSFERS
The personal information we receive will be transferred to, and stored, at locations outside of the European Economic Area (“EEA”) or the UK for the purposes of processing by us and by third party service providers that work for ATP. This includes the USA, Monaco and Australia.
Where personal information is transferred to and stored in a country not determined by the European Commission or the UK as providing adequate levels of protection, we take steps to ensure appropriate safeguards are in place, including:
- In the case of transfers from the EU, entering into the Standard Contractual Clauses adopted by the European Commission on 21 June 2021;
- In the case of transfers from the UK, the international data transfer agreement (IDTA) or the international data transfer addendum to the European Commission’s standard contractual clauses for international data transfers as issued under the UK GDPR;
- Any replacement or successor documents to those mentioned above.
In the absence of an adequacy decision or of appropriate safeguards as referenced above, we will only transfer personal data to a location outside of the EEA where one of the following applies:
- The transfer is necessary for the performance of our contractual engagement with you;
- The transfer is necessary for the establishment, exercise or defence of legal claims;
- You have provided explicit consent to the transfer.
For further information on the specific mechanisms we use when transferring your personal information out of the EEA, please contact us using the details below.
6. HOW LONG WE KEEP YOUR PERSONAL INFORMATION
Your personal information will not be kept for longer than is necessary for the purposes for which it was collected and processed.
The criteria we use for retaining your personal information, includes the following:
- Registered users – we will retain your information for so long as you are registered to receive newsletters and other communications from ATP. After you have ceased to be a registered user, we will retain your information for a period of 2 years.
- Legal and regulatory requirements – we may need to retain personal information for up to 7 years where necessary to comply with our legal obligations, resolve disputes or enforce our Terms of Use Agreement.
7. ACCESS TO AND UPDATING YOUR PERSONAL INFORMATION
You have the right to access information which we hold about you (“data subject access request”). We may refuse to comply with a subject access request if the request is manifestly unfounded or excessive or repetitive in nature. Where you exercise your right to access information, exemptions (such as where disclosing your information would reveal legally privileged information or third-party personal information) may apply, meaning that you may not always receive all the personal information that we process about you. We consider and apply exemptions on a case-by-case basis. We may contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month or the time permitted under applicable law. Occasionally it could take us longer than a month if your request is particularly complex. In this case, we will notify you and keep you updated.
You also have the right to receive your personal information in a structured and commonly used format so that it can be transferred to another data controller (“data portability”). The right to data portability only applies where your personal data is processed by us with your consent or for the performance of a contract and when processing is carried out by automated means.
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate or incomplete (“data rectification”). Please keep us informed if your personal information changes during your relationship with us. We may refuse to comply with a request for rectification if the request is manifestly unfounded or excessive or repetitive.
8. RIGHT TO OBJECT
Direct marketing
You have the right to object at any time to our processing of your personal information for direct marketing purposes.
Where we process your information based on our legitimate interests
You also have the right to object, on grounds relating to your particular situation, at any time to processing of your personal information which is based on our legitimate interests (“right to object”). Where you object on this ground, we shall no longer process your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
9. OTHER RIGHTS
In certain circumstances, you have the right to:
- Request the erasure or deletion of your personal information (“right to be forgotten”);
- Restrict the processing of your personal information to processing in certain circumstances, including with respect to the use of sensitive personal information (“right to restrict processing”);
- Not be subject to a decision of automated processing and profiling;
- Withdraw consent;
- (If you are a UK resident) complain about how we use your personal information (see section 14 below);
- Complain to the relevant supervisory authority in relation to data protection (see section 14 below).
Please note that the above rights are not absolute and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply. We may refuse a request for erasure, for example, where the processing is necessary to comply with a legal obligation or necessary for the establishment, exercise or defence of legal claims, or where there is an applicable exception. We may refuse to comply with a request for restriction if the request is manifestly unfounded or excessive or repetitive in nature.
You may have the right to appeal a refusal to take action on your request. To make such a request, please submit a request to [email protected].
We will not discriminate against you for exercising any of your rights.
10. EXERCISING YOUR RIGHTS
You can exercise any of your rights as described in this privacy notice and under data protection laws by contacting us using the details set out below.
Save as described in this privacy notice or provided under data protection laws, there is no charge for the exercise of your legal rights. However, if your requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may either: (a) charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or (b) refuse to act on the request.
Where we have reasonable doubts concerning the identity of the person making the request, we may request additional information necessary to confirm your identity. You may also make a request through a designated agent. To designate an authorized agent to make a request on your behalf, please provide us with a power of attorney or other legally binding written document signed by you and identifying your agent. We may also verify the identity of your designated agent.
11. CHILDREN’S PRIVACY
The safety of children, both online and offline, is important to ATP and all its members. So, if you are under the age of 16, please ask your parents to look at this page with you before you submit any personal information to the ATP Website.
Parents/persons with parental responsibility: this Website is a general audience Website. We do not knowingly collect and/or share personal information from children under the age of sixteen on the Website, without consent from a parent or person with parental responsibility. However, your child cannot use some of the interactive features or Services of the Website, such as the Contest or Message Features, without providing personal information. We therefore strongly recommend using the Website with your child if he or she is interested in participating in an interactive feature of the site.
12. COOKIES
From time-to-time ATP may place cookies and similar technologies on your device. A "cookie" is a small line of code that is stored on your browser and/or device when you visit a cookie-enabled Website. A cookie allows us to track and keep records on user activity.
This website uses cookies and similar technologies to collect anonymous analytics data about how visitors use and interact with our site. The information gathered is used solely for our internal analytics to improve the website experience, and is not shared with any third parties other than OneTrust, whose cookie compliance solution we use. Users can control and delete these cookies through their browser settings.
If you prefer not to use cookies while browsing our Website, you can adjust your internet browser settings to block cookies. However, if you block cookies some of the Services on our Website may not function as a result.
We also use targeting pixels on our websites. These let us see how you interact with our content. When you visit a page with a pixel, it tells us things like which adverts brought you to us or which pages you spend the most time on. This helps us understand what interests you, so we can make our website more relevant and show you ads and offers that are tailored to your preferences. We only enable tracking pixels where you have consented to targeting cookies.
You can find more information about how to manage cookies for all the commonly used internet browsers by visiting www.allaboutcookies.org. This website will also explain how you can delete cookies which are already stored on your device.
We also use "Google Analytics" on the Website. This cookie provides us with a visitor count and an understanding of how visitors move around and use the website. We can then use this information to improve navigability and the Website generally.
We are obliged by Google Analytics to state the following:
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
13. U.S. STATE PRIVACY LAWS
This section applies to individuals in the United States living in states with privacy laws requiring additional disclosures and information about how we collect, use, and otherwise process personal information within the scope of those laws, including the California Consumer Privacy Act (CCPA).
Sensitive Personal Information
Certain data elements we collect may be deemed “sensitive” personal information, including your username and password to access your account. We do not use or disclose such sensitive personal information to “infer” characteristics as defined under the CCPA, or for any purpose other than that which is necessary to provide our services.
Sales and Sharing of Personal Information (Targeted Advertising)
As described herein, we may use cookies, targeting pixels, and other similar tracking technologies that enable our advertising partners, including social media companies, analytics services, and other third-party business to collect and disclose your personal information directly from your browser or device when you visit or interact with our digital properties or otherwise engage with us online. In some cases, we may provide personal information we collect from you to these partners for targeted advertising or analytics purposes.
To opt out of these “sales” or “shares” of personal information (as those terms are defined under the CCPA and other similar U.S. state privacy laws, please visit our Cookie Preference Center or email us at [email protected]. We will also recognize your Global Privacy Control signal as a valid request to opt out of the sale or sharing of your personal information.
California’s Shine the Light Law
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].
14. CONTACTING US
Our Chief Technology Officer is Chris Dix.
If you have any questions about our privacy notice or your information, or to exercise any of your rights as described in this privacy notice or under data protection laws, you can contact our Chief Technology Officer at:
By email: [email protected]
For all Tennis TV-related inquiries, please contact Tennis TV directly at [email protected].
Our appointed representative in the European Economic Area (EEA)
As we are based in Florida, USA, we have appointed ATP London to be our representative within the EEA. Their contact details are:
ATP London
22 Worple Road
Wimbledon
SW19 4DD
Email: [email protected]
15. COMPLAINTS
We hope that we or our Chief Technology Officer can resolve any query or concern you raise about our use of your information. If you have questions or concerns about our use of your personal information, please send an email with the details of your question or concern to [email protected].
If you are a UK resident, you have the right to complain to us about how we use your personal information by sending an email with the details of your complaint to [email protected]. We will acknowledge your complaint within 30 days and respond to it without undue delay.
You also have the right to complain to a supervisory authority, in particular in the UK or the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk or telephone: 0303 123 1113.
You may also have the right to complain to a U.S. state privacy regulator where you normally live.
16. CHANGES TO OUR PRIVACY POLICY
ATP reserves the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. We will post a prominent notice on the Website to notify you of any significant changes to our privacy notice, or update you by other appropriate means.
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