ATP Serves

ATP Carbon Tracker Wraps Successful First Season; Players Recognised

Award-winning app has seen more than 200 ATP players engage
December 29, 2023
By Press Release

The first-ever ATP Carbon Tracker season has come to a close. The award-winning app has seen more than 200 ATP players engage and 6.55 million km of travel tracked this year.

Professional players travel to more than 250 events in 50 countries across the ATP Tour and Challenger Tour each season. Carbon Tracker, developed in collaboration with Infosys, Digital Innovation partner of the ATP Tour, enables players to track their tournament travel, understand their emissions and make more conscious travel decisions.

Players can then mitigate their impact by purchasing verified carbon credits via Gold Standard, a leading sustainable development standard and climate action partner of the ATP. A carbon credit, sometimes called a carbon offset, represents the certified reduction or removal of one tonne of carbon dioxide equivalent (tCO2e) from the atmosphere.

Players competed each week for position in the Carbon Tracker leaderboard, which was decided by a number of factors including percentage of tournaments offset, players’ “Quiz Score” from completing education quizzes in the app, number of tournaments played and tonnes of CO2 offset.

The Top 3 players in the year-end standings will now split a $100,000 prize pool, donated to support environmental sustainability initiatives of their choice. All players who have offset 100 per cent of their travel this season will also receive a Carbon Tracker Green Badge, displayed on their profile page.

The app’s long-term ambition is to inspire greener travel on Tour. A dashboard presents players with a breakdown of their emissions and illustrates the impact of different travel choices. Aggregated data also enables ATP to track key metrics at a Tour level season on season.

In addition to emissions impact, each Gold Standard project players supported through Carbon Tracker created social value for communities, certified against multiple UN Sustainable Development Goals.

Mackenzie McDonald, ATP Player, said: “I’ve had a really positive experience using Carbon Tracker this season. Seeing how the miles and tonnes add up, and the impact that different modes of travel have. It’s definitely made me more mindful. Finishing the year as No. 1 in the leaderboard, and being able to give back, is additional motivation. I look forward to seeing where the ATP takes it.”

Ben Shelton, ATP Player, said: “The amount of travel we do on Tour is no joke. This was my first full year on Tour and using the Carbon Tracker to track my journeys made me so much more aware of the impact my travel has on the environment. I have become more conscious of this and look forward to supporting climate projects and offsetting my CO2 emissions in 2024.”

Cameron Norrie, ATP Player, said: “Protecting the environment is something that has been really important to me for a long time. I try what I can to minimise my impact, especially at home, but travelling for tennis has always been a challenge. It’s been great supporting the Carbon Tracker initiative from the start as it is a great way to begin to lessen the impact that our travel has on the environment, and I’m glad other players have taken part in this as well.”

Massimo Calvelli, ATP CEO, said: “Carbon Tracker has been a breakout success this season. It’s been great to have players engaging in discussion about climate and taking concrete actions. Never before have we had such clear insight into our travel impact, which is key for tracking and steering our progress. We’d like to thank the players for stepping up and our partner Infosys, who worked hand-in-hand with us on this innovative venture. We’re excited to continue the ATP Serves journey in 2024.”

Earlier this month, Carbon Tracker was announced as a 2024 winner of the German Design Awards, recognising excellent communication and app design. Carbon Tracker begins its second season in 2024.

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