ATP Tour

Arthur Fils named PIF’s new tennis ambassador

Three-time ATP Tour singles champion Arthur Fils has added a new title to his resume: Public Investment Fund (PIF) tennis ambassador.

Both parties announced Sunday the 21-year-old Frenchman's new role in supporting PIF's mission to elevate the sport by expanding access, creating new opportunities and driving sustainable growth at every level.

"Being a PIF ambassador motivates me because I am now part of the bigger vision to grow the sport," said Fils, who competed last season at the Next Gen ATP Finals presented by PIF. "It challenges me to perform on court but also in being a role model for the next generation."

Having reached a career-high PIF ATP Ranking of No. 14 in April, Fils has fast become a fans' favourite for his electric tennis and expressive personality both on and off the court. Currently ranked World No. 30, he is one of just two players aged 21 or younger in the Top 30.

"I'm very happy to represent the next generation," Fils added. "It's a big honour for me and if some kids are dreaming to be like me, it just means that I made great work."

The ATP and PIF unveiled a multi-year strategic partnership in 2024, signifying a shared commitment to enhance global tennis. The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.

"PIF is opening doors for players at every level, creating a chance for the next generation, and pushing the game forward," said Fils. "I'm proud to join the PIF family and can't wait to see what the future holds for the sport I love."