Press Releases

ATP & Infosys Renew Partnership Until 2026 To Drive AI-First Innovations In Professional Tennis

Will enrich fan experience and player performance
March 06, 2024
Sumit Virmani, Executive Vice President & Global Chief Marketing Officer, Infosys, along with Daniele Sano, Chief Business Officer, ATP.
Sumit Virmani, Executive Vice President & Global Chief Marketing Officer, Infosys, along with Daniele Sano, Chief Business Officer, ATP. By Press Release

The ATP and Infosys, a global leader in next-generation digital services and consulting, today announced the renewal of their digital innovation partnership until 2026. The three-year extension of the partnership will continue to draw on Infosys’ deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis.

Since the partnership’s inception in 2015, ATP and Infosys have collaborated to deploy rich and innovative digital assets for ATP, including reinventing the legacy ATP PlayerZone intranet portal, launching the first ATP Tour fan app, and several AI-first features powered by Infosys Topaz across the Infosys ATP Stats Centre. These platforms have enhanced live match viewing and tennis data analysis with rich insights that have led to a 50 per cent increase in traffic on the stats section of the ATP website year on year. It has seen more than 5.7 million digital engagements from fans worldwide for its rich content including rally analysis, 3D visualisations, stroke summaries, and many point-by-point insight tools. Building on this success, ATP and Infosys will now focus on new innovations powered by AI and data to personalise experiences for players and fans.

In addition, ATP and Infosys have created a positive impact on society through the ATP Carbon Tracker, which helps monitor and offsets the carbon footprint of players. More than 200 ATP players engaged with the platform in 2023 alone, with 6.55 million kilometres of travel tracked. This first-of-its-kind sustainable sports innovation will continue to help ATP accelerate its journey to achieve net zero emissions by 2040.

Daniele Sano, ATP Chief Business Officer, said: “We’re thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys’ expertise in AI, technology and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grown the global tennis fan base. Through the ATP Carbon Tracker, Infosys helped us navigate a difficult challenge and inspire greener choices for tomorrow. We’re excited to further leverage Infosys’ expertise across the digital landscape of men’s professional tennis over the next three years.”

Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys, said: “We are proud and excited to extend our relationship with the ATP - it was our first partnership in the world of sports and has been integral to our global brand outreach. Through a shared vision to enhance the digital experience for all stakeholders of the tennis ecosystem, while accelerating ATP’s sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players globally. We are enthusiastic about the next phase of AI-powered digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of this sport, especially through AI.”

In addition to ATP, Infosys, has a deep and evolving association with tennis being the official Digital Innovation Partner of the Australian Open, Roland-Garros, and the International Tennis Hall of Fame, while tennis champions Rafael Nadal and Iga Świątek serve as Infosys brand ambassadors.

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