The ATP has announced a multi-year partnership with K-SWISS, as the heritage tennis footwear brand becomes its new Official Footwear.
Through the partnership, K-SWISS will provide footwear to ATP umpires, physios, and key officials, while creating opportunities for players and tournaments to engage with the brand. This includes supplying footwear to ATP players without an existing footwear sponsor who wish to compete in K-SWISS.
As part of the collaboration, K-SWISS will create a collection of five ATP-branded tennis shoes, giving fans new ways to connect with the sport through one of tennis' most established footwear brands. The collection will be sold globally through K-SWISS, as well as through the ATP's online retail store, and newly launched in-person stores at select tournaments.
The ATP and K-SWISS will work together on a range of retail, marketing and digital initiatives designed to bring K-SWISS closer to tennis fans around the world. Leveraging the ATP's global reach, the partnership will showcase the brand throughout the season and strengthen its position as one of tennis' leading footwear brands.
Eno Polo, ATP CEO, said: "K-SWISS is an authentic, tennis-first brand with a legacy in our sport spanning 60 years. Our shared history makes this partnership a natural fit. We look forward to working together to create new opportunities for our members while bringing the brand closer to players, tournaments and fans."
Ding Shui Po, K-SWISS Chairman, said: "Partnering with the ATP tells the world that tennis is at the core of everything we do and have done since 1966. As we mark our 60th anniversary, the ATP provides the biggest stage in tennis. This is a proud moment for K-Swiss and a testament to our long-term commitment to the sport."
K-SWISS partners with several ATP players, including Andrey Rublev, Tomás Martín Etcheverry and Zhizhen Zhang, reflecting the brand's continued commitment to the professional game. The brand has worked closely with players on the design of footwear innovations, including the K-Frame performance platform.
The partnership was formally signed on 27 August 2026, in New York, as part of K-SWISS's 60th anniversary celebrations.
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