Daniil Medvedev, Lacoste Unveil New Logo At Australian Open
Daniil Medvedev’s unique game and personality has been captured in the launch of his very own logo. As he takes his partnership with Lacoste to new heights, the 15-time tour-level champion will now have his own co-branded collection with the iconic brand.
Medvedev made a splash in Rod Laver Arena, where he debuted the logo on his new-look polo as he opened his Australian Open campaign with a straight-sets win against Marcos Giron.
“My partnership with Lacoste is special. I consider them family,” Medvedev said, discussing the new venture. “To have this special line with Lacoste is not only exciting, it speaks for the business relationship we have. It already started some years ago when Lacoste asked me to help bring a tennis shoe to the market, which we very successfully accomplished together. To now put this special Daniil M line/logo on my clothes makes me very happy and I hope to see many fans wear these products.”
Playing off Medvedev’s love for video games — his favourite games are FIFA and Rainbow Six — the logo’s design is similar to a gaming controller. It’s not the first time Medvedev has brought his passion for gaming onto the court — after winning the 2021 US Open, his “dead fish” celebration confounded many until he revealed he was paying homage to a celebration from the FIFA video game franchise.
Each aspect of the logo tells a story. The ‘D’ and ‘M’ stand for Medvedev’s initials, while the two lines at the bottom represent the two ‘I’s in his first name. At the top of the logo is a circle symbolising a tennis ball.
Medvedev will hope his new look can help him complete unfinished business at the Australian Open, where he has reached the final in his past two appearances.