Moovit, the world’s leading urban mobility app, and the ATP Tour, have today announced a pilot collaboration to guide tennis fans to tournaments more sustainably. The trial kicks off at the ATP Masters 1000 tournament currently underway in Rome (7–18 May 2025).
Moovit will provide spectators travelling to the Internazionali BNL d’Italia with tailored journey planning information, covering all scheduled public transport services as well as sustainable last-mile options such as bike and taxi. By encouraging the shift to high-capacity public transit and low-emission mobility solutions, the collaboration aims to significantly reduce CO2 emissions associated with match-day travel, underlining the critical role that sustainable mobility plays in mitigating climate impact at major sporting events.
Fans will be able to access journey information via a dedicated ATP experience within Moovit’s app and web platform, translated into 45 languages. This custom tool will guide users step-by-step from their starting point to the Foro Italico’s various gates, delivering real-time updates on schedules, service alerts, and helpful wayfinding tips to ensure a seamless fan journey.
“We are proud to join forces with the ATP and support tennis fans in traveling to Rome’s iconic clay-court tournament in the most eco-friendly way possible,” said Samuel Sed Piazza, Director of Global Partnerships at Moovit. “By integrating comprehensive public transit data with multimodal options and localised wayfinding in 45 languages, we’re making sustainable mobility accessible and stress-free for every fan, from first-time visitors to seasoned travellers.”
Mark Epps, ATP Director of Communications & Web3, added, “Travel is by far the biggest contributor to our sport’s carbon footprint, and reducing that impact has been our top sustainability priority under ATP Serves. That’s why we’re excited to team up with Moovit. Their technology is smart, scalable, and already serves nearly a billion users worldwide. Through this pilot, we’re exploring how to make sustainable mobility easier and more accessible for the 5.5 million fans who travel on-site to watch tennis each year.”
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