ATP Tour

How sustainability & social projects underpinned the 2025 Nitto ATP Finals

The Nitto ATP Finals is about more than just the on-court action.

As well as providing a stage on which the ATP Tour’s finest can strut their stuff and battle for one of tennis’ most prestigious trophies, the season-ending event in Turin also represents a chance for the sport to make an impact away from the court.

At the 2025 edition of the tournament, title partner Nitto has once again participated in a number of activities to help bring positive change to Turin and its people. The activations initiated by Nitto included the continuation of the Nitto ATP Finals Torino Green Project, the ninth year of the Nitto Mascot Programme and a series of sustainability activations in the Nitto Fan Village booth.

The Nitto ATP Finals Torino Green Project is a comprehensive initiative aimed at minimising the environmental impact of the tournament. Funded by proceeds from donations from Nitto and a charity auction, the project supports the greening of Turin by planting trees in a park near the venue and greening bus stop roofs.

The centrepiece of the Torino Green Project in 2025 was ‘The Art Wall’, a successor to the plant-covered ‘Green Wall’, which was installed at Inalpi Arena for the 2024 Nitto ATP Finals. The Art Wall, which is decorated with CO2-absorbing Airlite paint, has been installed at the Leone Sinigaglia Primary School in Turin and aims to encourage people to engage directly with the theme of sustainability.

_{^{CO2-absorbing Airlite paint has been used on The Art Wall. Photo Credit: FITP}}

_{^{ATP Tour CEO Eno Polo (second from left) was among those to visit The Art Wall this week. Photo: FITP}}

The Nitto Mascot Programme has once again provided memories of a lifetime to children from U.G.I. ODV, a Turin-based volunteer organisation that supports children who are battling cancer and their families, doctors, nurses and volunteers. Thanks to the collaboration between Nitto and U.G.I. ODV, a child who is either struggling with an illness or has a family member who is dealing with one has accompanied each player onto court for every singles match at the 2025 Nitto ATP Finals.

Over in the Nitto ATP Finals Fan Village, the Nitto booth has provided interactive entertainment, all centred around the theme of sustainability, for visitors to Inalpi Arena. The activities on offer included the interactive 'Butterfly Wall' and the BATAK Game, which is framed as simulating the collection of sustainability actions for the planet. Many fans also took the opportunity to visit the Nitto booth to pose for a photo with the Nitto ATP Finals trophy.

The Nitto Group places ESG (Environmental, Social, and Governance) at the core of its management, striving to balance solving social issues with creating economic value. In line with this management policy, Nitto contributes to the achievement of a better society by supporting a bright future for children through its Nitto ATP Finals partnership activities.