ATP Tour

Sinner vs. Alcaraz final breaks Italian TV record with 6.7 million viewers

The Nitto ATP Finals title match between Jannik Sinner and Carlos Alcaraz on Sunday became the most-watched tennis broadcast in Italian television history.

Over 6.7 million viewers watched on linear TV alone, with the combined total across linear and digital reaching 7.008 million. Sinner defeated Alcaraz 7-6(4), 7-5 and successfully defend his Turin crown — surpassing the previous national record of 6.6 million set during Sinner’s final showdown with Novak Djokovic at the season finale in 2023.

The moment. The champion.@emirates | #EmiratesFlyBetterMoments | #partner pic.twitter.com/C1RTNGzNHM

— ATP Tour (@atptour) November 16, 2025

The new benchmark not only underscores Sinner’s status as a national sporting icon but also the surging momentum behind tennis viewership in Italy, helped by the likes of fellow stars Lorenzo Musetti, Flavio Cobolli and Luciano Darderi.

Sunday’s final was the latest instalment of the fast-growing rivalry between Alcaraz and Sinner, the top two players in the PIF ATP Rankings. It marked their sixth meeting in 2025, which have all come in finals, including in the past three majors.

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Sinner, who trails Alcaraz 6-10 in their Lexus ATP Head2Head series, extended his indoor winning streak to 31 matches, according to the Infosys ATP Win/Loss Index. His last defeat in these conditions came to Djokovic — the previous most-watched tennis broadcast in Italian television history.