Tennis meets green: Nitto ATP Finals spotlights sustainability with The Green Wall experience

Sustainability is in the spotlight once again at this year’s Nitto ATP Finals in Turin.

In the heart of the Nitto ATP Finals Fan Village, fans are greeted by The Green Wall, a lush installation created by Nitto, ATP and Italian Tennis and Padel Federation (FITP). Adorned with live plants, it is more than just a scenic backdrop; it Is an educational experience where fans can explore Nitto’s initiatives to reduce CO2 emissions and promote environmental responsibility.

This installation transforms the Fan Village into a hub of awareness, making sustainability as much a part of the event as the tennis itself.

There are also activities at the Nitto sponsor's booth to help educate visitors about sustainability.

Visitors can learn about CO2 and the effects of CO2 reduction while playing a reflective game that simulates collecting CO2, and a large wall with many characters depicting CO2 in the city of Turin, using colour pen and stickers, many visitors enjoyed the “Art Wall” where they could erase the CO2 characters while making them colourful.

Denis Bragagnolo and his son Giacomo enjoyed their time at The Art Wall.

“It is great entertainment, and it’s also a chance for my son to learn about the importance of sustainability,” Bragagnolo said. “These activities, complete with prizes, make it easy for fans of all ages to engage with one of the most urgent issues of our time, creating a learning experience that feels as much like play as it does education.”

The Green Wall isn’t just for show during the tournament. It’s a lasting symbol of commitment. After the event, it will be moved to another location in Turin, aligning with the city’s sustainability goals as one of the European Commission’s 100 ‘Mission Cities’ working toward climate neutrality by 2030. This relocation transforms the wall from a temporary installation into a continuous reminder of Turin’s commitment to environmental stewardship, linking the tournament’s impact to the city’s ongoing sustainability mission.

James Brophy, a visitor from Great Britain, was impressed with the activations in the Fan Village.

“Sustainability is an important issue, so it’s nice to see it highlighted at a major event like the Nitto ATP Finals,” said Brophy, a fan of Casper Ruud.

Nitto is setting a strong example, showing how sports events can be platforms for positive environmental change and inspiring fans to see tennis as more than just competition. It is a call to action for a greener future. In the fan village, there are also Nitto-coloured smart recycling bins, which are playing an active role. The recycling bins automatically compresses the garbage accumulated inside, using stored electricity which is generated by solar panels.

In 2023, the project planted 40 trees around the Inalpi Arena, added green roofs to select bus stops and donated €100,000 to the Municipality of Turin for further sustainability initiatives.

These actions demonstrate how the tournament’s influence reaches beyond the courts, benefiting the local environment and encouraging greener infrastructure throughout the city.