ATP Tour & Purina PRO PLAN sign multi-year partnership

The ATP and Purina PRO PLAN®, part of Nestlé Purina PetCare Europe, have today announced a multi-year partnership, with Purina PRO PLAN becoming the Official Pet Nutrition Partner of the ATP Tour.

Purina PRO PLAN, recognised globally for its leadership in pet nutrition, offers a range of high-quality pet food products, developed by a dedicated team of Purina nutritionists and vets, to help dogs and cats lead active, healthy and long lives. Purina PRO PLAN is partnering with ATP to help inspire cat and dog owners to care for their pets like a PRO, with the same dedication and passion that top athletes bring to their sport.

The partnership grants year-round brand visibility across the ATP Tour's social, editorial and digital channels, providing Purina PRO PLAN with a global platform to engage with tennis fans and pet owners alike.

As part of this partnership, Purina PRO PLAN will be an official partner of ATP Tour events in Europe, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel and Nitto ATP Finals in Turin.

Throughout the season, Purina PRO PLAN will engage with athletes, supporters and pet owners to showcase how quality nutrition and care maintain peak pet health and well-being. This will include a presence at tournament fan zones, along with a series of exciting activations and interactive experiences.

This collaboration underpins Purina PRO PLAN's commitment to supporting the many ATP Tour stars who own pets, offering them expert advice and premium nutrition so that they can care for their pets like a PRO.

Daniele Sanò, ATP Chief Business Officer, said: “We’re proud to welcome on board another partner that’s leading the way in their industry. Pets are part of the family, both for our fans and our players. Partnering with Purina PRO PLAN allows us to connect with fans in a fresh way while helping players take the best care of their pets' nutrition.”

Fabio Degli Esposti, Head of Marketing, PURINA Europe, said: “Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina PRO PLAN – a brand that is dedicated to high-quality nutrition to help pets live healthy lives. We look forward to connecting with tennis fans across the region, and inspiring pet owners to care for their own pets like a PRO."

David Ferrer, Director of the Barcelona Open Banc Sabadell – Trofeo Conde de Godó, said: “We are very pleased to welcome Purina PRO PLAN to the family of sponsors of the Barcelona Open Banc Sabadell. Many tennis players have pets that are part of their family. Having a brand that cares about their nutrition and well-being helps us enhance the services we offer to our players."