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Rolex Extends Shanghai Partnership for Another Decade

ATP Masters 1000 event renews association with watchmaker
February 04, 2023
The Rolex Shanghai Masters is held at the Qizhong Forest Sports City Arena.
Lintao Zhang/Getty Images
The Rolex Shanghai Masters is held at the Qizhong Forest Sports City Arena. By News Release

The Rolex Shanghai Masters has renewed its contract with the tournament title sponsor, the prestige Swiss watchmaker Rolex.

Rolex will continue to sponsor the ATP Masters 1000 event in China for the next 10 years. The two parties will jointly present the Rolex Shanghai Masters from 2-15 October 2023 (including qualifying rounds) following an exciting and significant upgrade to the award-winning tournament.

The partnership between Rolex and the Rolex Shanghai Masters began in 2009, when the event first came to Shanghai. Rolex is the highest-level sponsor of the event, the Asia-Pacific region's only ATP Masters 1000 tournament, and the association has brought about a long-term relationship.

In recognition of the tournament’s recognisable branding and the organising committee's strength in staging the event, Rolex upgraded its sponsorship level and assumed title sponsorship of the Shanghai event in 2010. The Rolex Shanghai Masters is a prominent annual event in China's sports calendar and the region’s premier tennis tournament.

The combination of the tournament and the prestige brand helped the Rolex Shanghai Masters earn the ATP Masters 1000 Tournament of the Year award, as voted by ATP players, for five consecutive years from 2009. 

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In 2022, the ATP announced that the Rolex Shanghai Masters would be upgraded from 2023. The tournament schedule has been extended from one week to 12 days and will embrace the National Day Golden Week holiday. The singles draw is being expanded from 56 players to 96 players, and the event's prize money will be further increased, to become one of the highest remunerated men's tournaments in the world.

The tournament upgrade opened avenues for extended cooperation with Rolex, which resulted in the immediate and successful expansion of the long-standing association and this new 10-year arrangement.

Michael Luevano, Tournament Director of the Rolex Shanghai Masters, said: "We are honoured to enter this exciting new era of the Rolex Shanghai Masters together with the prestigious Rolex brand. The partnership between the two parties is set to open a magnificent new chapter for the Rolex Shanghai Masters and for sport in China."

Yang Yibin, general manager of Shanghai Juss Sports Industry Development (Group) Co., LTD., said: "We thank Rolex for their support over the years and we are very happy to continue our close cooperation with Rolex for another 10 years. We will work together to promote the further development of the Rolex Shanghai Masters and for the sport of tennis in China.

“Rolex's relentless pursuit of ultimate quality coincides with the organisational and operational philosophy of the tournament. We will work with all parties to bring more exciting events to all players, fans, media and partners, and contribute more highlights to the city of Shanghai.” 

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