Even hardcore fans who have been keeping a keen eye on every point of the Nitto ATP Finals action this week in Turin have never seen tennis like this…
At the 2024 edition of the prestigious season finale, some of the most memorable on-court moments produced by the ATP Tour’s finest stars in Turin will be presented to help attract a younger audience and create new tennis fans. Each day, a Nitto ATP Finals Immersive Highlight will showcase a great point using cutting edge Augmented Reality technology, 3D modelling and live data, bringing ATP tennis into people’s lives in a new and innovative way. Check out Casper Ruud’s stunning lob against Carlos Alcaraz below to experience tennis like never before!
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