LONDON – ATP today announced the official launch of Tour Sounds available on Spotify, a new content series connecting ATP players and tournaments with popular music to drive cultural conversation, fan interest and engagement.
Spanning every ATP Masters 1000 this season, ATP players select the songs that remind them of each event, whether inspired by the host city, personal memories or tracks they currently have on repeat. Blending audio with player insights and compelling video content, the series offers listeners a front-row seat to the authentic sounds of life on Tour.
Playlists for the first five ATP Masters 1000 events of the season can be viewed below, with the next Tour Sounds edition set to be released ahead of the National Bank Open presented by Rogers in Montreal:
● Indian Wells
● Miami
● Monte-Carlo
● Madrid
● Rome
ATP brought players together with leading young music artists for the first time at the Internazionali BNL d’Italia, with Italian singer songwriter Mr. Rain interviewing Italian players Lorenzo Sonego, Francesco Maestrelli, Luca Nardi, Gianluca Cadenasso, and Federico Cina.
“Music is at the heart of life on Tour. From pre-match routines to court walk-ons, it plays a huge role in how players prepare, focus and connect with the atmosphere of our events,” said Andrew Walker, ATP Senior Vice President, Brand & Marketing.
“Through our collaboration with Spotify and the launch of Tour Sounds, we’re giving fans a new way to engage with players through the music they listen to, alongside original content that brings them closer to the personalities behind the competition.”
Tour Sounds follows the launch of a dedicated ATP content hub on Spotify, featuring on- and off-court content that showcases ATP players, their personalities and the tournaments they compete in across the world.
The collaboration provides fans with behind-the-scenes access and new storytelling formats on the platform, reflecting a wider shift in how fans engage with tennis.
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