Rastatt, Germany
Münster, Germany
German, English, Dutch, French, Spanish
Coach Since

Mats Merkel


  • Coaching on behalf of the Adidas Sports Marketing Tennis Division


  • Ernests Gulbis – 2014 Roland Garros Semifinalist
  • Dominic Thiem – 2014 US Open 4th Round
  • Andy Murray – 2011 Australian Open Finalist
  • Fernando Verdasco – 2009 Australian Open Semifinalist
  • Jo-Wilfried Tsonga – 2011 US Open Quarterfinalist, 2011 Wimbledon Semifinalist
  • Grigor Dimitrov – 2008 US Open Junior Champion
  • Ana Ivanovic – 2015 Roland Garros Semifinalist, 2008 French Open Champion, 2008 #1 WTA Ranking
  • Caroline Wozniacki – 2011 Australian Open Semifinalist, 2011 Dubai Classics Champion, 2011 Qatar Open Champion, 2011 BNP Paribas Open Champion, 2011 US Open Semifinalist, 2011 WTA Year-End #1, 2010 US Open Semifinalist, 2010 WTA Year-End Finalist, 2010 WTA Year-End #1, 2009 US Open Finalist


Since 2007 Mats has been working as a consultant to the Adidas Player Development Program, traveling up to 30 weeks a year. He is trying to help the players maximize their potential and reach their goals and dreams. 

Having worked as a consultant in the sports industry for the last 9 years, I have gained experience in sports marketing, product marketing, social media and press relations. Working in this field I have developed excellent communication and organizational skills both internally and externally and have built strong relationships for various companies. I am very flexible, happy to be a team player and develop new strategies. It is all about maximizing one’s potential. Acting as a lead consultant, my role is to identify global tennis assets and recommend them to the sports marketing tennis division.
Once the athletes have been contracted, my responsibilities are keeping an eye on their progress and development and watching them closely at events. If requested and agreed on with the sports marketing division, I am partly involved in their development and progress, working closely with the assets and their teams and helping them maximize their potential both on and off the court.
Career planning and decision-making, tournament scheduling, choices on staff are part of my responsibilities as well.