The Braunschweig Philosophy: 'Tennistainment'
'Tennistainment' refers to the notion that premier tennis and off-court entertainment create a first-rate experience with a festive atmosphere. The Sparkassen Open founded this concept more than 15 years ago and it continues to be the soul of the tournament. The event began with a small centre court and one catering tent and the main stadium has since been upgraded to hold a capacity crowd of 2,000 people, with a big stage for concerts and over 50 concession tents for catering and exhibitions.
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