ATP, Palmes and Pro Shop NYC today unveil a limited-edition collaborative capsule inspired by the visual heritage of the men’s professional tennis Tour.
The collection blends tennis heritage with contemporary design, storytelling and cultural expression. It brings together ATP’s rich archive, Copenhagen-based label Palmes’ progressive design language and New York creative platform Pro Shop NYC’s research-driven approach to tennis culture.
Designed collaboratively by Palmes and Pro Shop NYC, the collection combines signature cuts from the Palmes universe with artwork inspired by iconic ATP Tour graphics, merchandise and memorabilia. Reimagined through a contemporary lens, the capsule celebrates the sport’s enduring impact on fashion, culture and creativity.
Balancing on-court heritage with off-court expression, the collection reflects a shared ambition to celebrate tennis not only as a sport, but as a lasting source of inspiration for a new generation of fans.
The eleven-piece capsule includes four accessories and seven apparel pieces, including an elevated single-breasted blazer featuring embroidered artwork, a zip denim jacket, various T-shirts, a polo shirt and shorts.
Bringing the capsule to life, 1987 Wimbledon champion Pat Cash fronts the campaign, photographed in London for the collection’s official imagery. One of the defining figures of tennis in the 1980s, Cash connects the collection to the players, moments and imagery that helped shape the Tour’s identity.
The collection launches online via ATP Store and Palmes as well as ATP’s on-site store at the Nitto ATP Finals in Turin on 11 November, and will debut at an exclusive opening event at Reading Room in Milan on 12 November. Alongside the capsule collection, the store will feature a curated presentation of vintage tennis apparel, original ATP memorabilia and rare archive pieces assembled by Pro Shop NYC. A selection of these curated items will also be available for purchase at the on-site store in Turin, through Reading Room and online.
Joan Carrera López, ATP VP Licensing & Retail, said: “This collaboration reflects the opportunity to connect ATP with audiences beyond the court through culture, fashion and creativity. Working with Palmes and Pro Shop NYC has enabled us to bring new perspectives to the sport and extend the reach of ATP in authentic and unexpected ways. The collection celebrates tennis as more than a sport, highlighting its lasting influence on style and culture.”
Nikolaj Hansson, Founder and Creative Director of Palmes, added: “Exploring the past of tennis and placing it in progressive contexts is a core idea of the Palmes universe. Creativity is to understand where we come from and to bring it together with new sources of energy. The ATP + Palmes + Pro Shop Capsule serves as a testament to this.”
Vicente Muñoz, Founder of Pro Shop NYC, said: “After seeing the first two collaborations between Palmes and ATP, I was immediately drawn to the idea of going deeper into the Tour’s graphic archive. There’s something about old tennis merchandise that we all respond to—the graphics, the typography, even the strange little details. Getting to dig through that history and reinterpret it across Palmes’ silhouettes felt like the perfect meeting point: celebrating the Tour’s past without simply reproducing it.” The collection forms part of the ATP's fashion initiative, a broader strategy to elevate the Tour's cultural resonance through tennis and style. It arrives in the build-up to Athlete Arrivals at the Nitto ATP Finals, the ATP's platform showcasing players' off-court style as they arrive at tournaments.
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