How Norrie is reducing his carbon footprint & pushing for a sustainable future

Cameron Norrie has long been conscious of the environment and contributing towards a more sustainable future. The Briton took another step towards that goal in 2023 when he offset all 28 of his tournament trips for the season.

The Carbon Tracker app, created in collaboration with Infosys, allowed players to assess and offset their carbon emissions from travel on the ATP Tour.

“It's a well-known fact that carbon emissions have a devastating effect on our environment and with us tennis players travelling so frequently it is important for the tennis community to do its best to address the issue,” Norrie told ATPTour.com. “So using Carbon Tracker and being able to offset my emissions is a great step in being able to help address the environmental issues our world faces.”

Norrie has been known to bike to Wimbledon during his home Grand Slam event. The five-time ATP Tour titlist explained that he has been conscious of the environment since a young age.

“⁠Ever since I was young and growing up around nature really,” Norrie said. “I have seen changes in a lot of the places I grew up in and visited over the years. I try my best now to reduce my carbon footprint where I can, from cycling everywhere to taking the train when possible.”

By finishing third on the Carbon Tracker leaderboard, the ATP is donating $20,000 to a charity of his choice. Norrie selected Sported, an organisation based in Great Britain that provides resources to community groups to help transform the lives of young people through sport.

The Briton’s donation will help fund Sported’s work to promote sustainability at local clubs and organisations, enabling them to survive, thrive and serve as positive net contributors to the environment.

“⁠Sported has been doing some fantastic work for young communities and grassroots across the UK helping them thrive and reach new heights,” Norrie said. “It’s something I have always been passionate about and help with wherever I go.”

Norrie is particularly proud to help Sported launch its sustainability initiatives and contribute towards its growth.

“⁠It’s amazing to see!” Norrie said. “This is one of the great things about the charity, they are constantly looking at new ways to improve communities and it was a joy to hear they were launching a new sustainability project that I am pleased to be able to help where I can.”

Sarah Kaye, CEO of Sported, said: “We’re really grateful for Cam’s support for our efforts to help grassroots sports clubs become more sustainable and to underpin their role as net contributors to their communities. These groups give transformational opportunities to our young people in dealing with so many of the barriers that they face. Like Cam, the local heroes who run them have to work tirelessly every day to make good things happen. This donation allows us to provide even more invaluable help to them and it is a real smash!”