Born and raised in Kenya, Africa, of Italian and French parents. Attended high school in Kenya, and University in Texas, USA graduating with a Physics degree. After University, played professional tennis on the ATP circuit for four years, and the Davis Cup for Kenya.
In 1994, he graduated with a Masters degree in International Economics and Management (MIEM) from Bocconi University (Milano). In 1995, he started a 14-year career with Nike, including an assignment as Administratore Delegato of Juventus (Football) Merchandising S.r.l. in Turin.
In 2008, he became European President for Havaianas, and in 2017 North American Havaianas President. Joined Global Brands Group as President of Europe, based in London, and as President and Board member of Seven Global, the JV with David Beckham.
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